In the Form

Where are you on the Global Rich List?

- September 2 -

I recently attended Semi Permanent and had the fortune of seeing Nicolas Roope speak about his fantastic studio Poke. He talked about using ‘vanity’ or personal engagement in order to get people interested in a message. One of his examples was their Global Rich List site that aims to raise awareness about how fortunate some of us are if you look at income on a global scale. Through partnering with organisations they ‘want people to feel rich. And give some of their extra money to a worthwhile charity.’ This idea of giving people a personalized outcome as a kind of reward for their involvement seems extremely effective in generating interest. It can also be seen in their Skype Outside project and their Warholizer