Virtual water refers to the amount of water used in the production of goods or services. The Virtual Water project aims to address the ‘the vast amount of water consumed and polluted in the making of products’ and its ‘enormous impact on the ecological footprint of human civilization.’ The interface is well designed and the infographics are consistent with sharp, honest aesthetics. This is a perfect companion to those wanting to become more informed in their purchasing behavior. Also available in print form, the project has a comprehensive website here.

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Virtual Water

- July 11 -